And for the past ten years I've collaborated with large and diverse teams to create engaging digital experiences.
I was the lead UX designer for the WNBA app redesign project. My team and I were able to designed this app in a very tight timeline by using the research learnings and design system from the web project as a starting point.
As the associate creative director for this project I supervised and mentored a team of UX and UI designers to create an engaging portal for HBCU students.
The WNBA came to us to help them update and redefine the strategy and style of their online properties. The website project was where it all began!
This project focused mostly on research and strategy. A large healthcare organization in Minneapolis tasked my team with providing design recommendations for a new pediatric portal.
I guided a UX/UI team in Mexico City to address client challenges through comprehensive research and design. Our work resulted in actionable design recommendations to enhance the utility assistance experience.
With the learnings and experience from previous WNBA projects I led the UX efforts to redesign the app of one of its more prominent teams: The New York Liberty.